Apple's Foldable iPhone Could Follow the iPhone X Launch Strategy, Says Analyst


Apple's long-rumored foldable iPhone is expected to make its official debut later this year, but buyers may have to wait longer than anticipated before placing an order.

According to well-known analyst Ming-Chi Kuo, Apple is likely to introduce the foldable iPhone alongside the iPhone 18 Pro and iPhone 18 Pro Max during its September event. However, pre-orders for the foldable model may not begin until weeks later due to limited production.

If accurate, Apple would be repeating a launch strategy similar to the one it used for the iPhone X back in 2017.

Apple May Separate the Announcement and Pre-Order Dates

The iPhone X followed an unusual release schedule when it launched.

Apple announced the iPhone 8, iPhone 8 Plus, and iPhone X during the same keynote. While the iPhone 8 models became available for pre-order within days, customers had to wait more than a month before they could reserve the iPhone X.

Kuo believes Apple may adopt the same strategy for its first foldable iPhone. Although the device is still expected to be unveiled in September, pre-orders may not open until sometime in the fourth quarter of 2026.

The delay is reportedly linked to manufacturing challenges rather than a change in Apple's launch plans.

Limited Production Could Make the Foldable iPhone Hard to Buy

Production estimates suggest Apple will manufacture far fewer foldable iPhones than its traditional flagship models.

Industry projections indicate suppliers will produce approximately 7 to 8 million foldable iPhones during 2026. By comparison, Apple is expected to ship roughly 20 to 22 million combined units of the iPhone 18 Pro and iPhone 18 Pro Max over the same period.

With significantly lower inventory available, early demand could easily outpace supply.

Kuo predicts the device may sell out almost immediately after pre-orders begin, with shipping estimates extending to four to six weeks or even longer.

Premium Pricing Expected for Apple's First Foldable

Apple's first foldable smartphone is expected to target the ultra-premium market.

Current estimates suggest the device could start between $2,299 and $2,499 in the United States, making it the most expensive iPhone Apple has ever released.

Although Apple has yet to confirm specifications, previous reports point to a book-style foldable design featuring a large internal display, premium materials, and flagship performance.

Preparing Your Data Before Upgrading

Buying a new smartphone often means transferring years of personal files, photos, contacts, and important documents. Preparing everything before launch can make the upgrade much smoother.

If you're switching devices, Smart Transfer can simplify the entire process. Whether you're moving files between Android phones or preparing for a future iPhone upgrade, the app helps transfer essential content quickly without complicated setup. It also includes useful tools beyond data migration, making it a practical companion before moving to a new device.

After transferring your files, it's common to end up with duplicate or unnecessary images taking up valuable storage. Smart Transfer's blurry photos remover helps identify low-quality images, while its photos remover app features make it easy to clean duplicate and unwanted photos. If you also save important websites while switching devices, the bookmarks widget gives you convenient access to your saved links from one place, helping keep your digital content organized after the move.

When Will Apple Catch Up With Demand?

The biggest challenge may not be the announcement itself, but getting hold of the device.

With relatively small production volumes, Apple could spend several months fulfilling initial orders. Buyers who miss the first wave of pre-orders may need to wait until late 2026 or even early 2027 before inventory becomes readily available.

As manufacturing ramps up, availability should gradually improve, making the foldable iPhone easier to purchase through Apple Stores and carrier partners.

Should You Wait for Apple's Foldable iPhone?

Apple's first foldable iPhone is shaping up to be one of the company's most ambitious products in years. Between its premium design, expected flagship hardware, and innovative form factor, interest is already running high.

However, if Kuo's predictions prove accurate, securing one at launch may require quick action. While the official unveiling is still expected to happen alongside the iPhone 18 Pro lineup in September, prospective buyers should be prepared for delayed pre-orders, limited availability, and longer-than-usual shipping times.

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